" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003eCreative Strategist, Bell \u0026amp; Bone\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"19998\"\u003e Marketing / PR / Events \u003c/li\u003e \u003cli data-id=\"19999\"\u003e E-Marketing \u003c/li\u003e \u003cli data-id=\"20000\"\u003e Melbourne \u003c/li\u003e \u003cli data-id=\"20001\"\u003e Permanent / Full Time \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 9/11/2026 \u003c/p\u003e \u003c/div\u003e \u003cdiv class=\"description\"\u003e \u003cstrong\u003eCreative Strategist\u003cbr\u003e\u003c/strong\u003e\u003cbr\u003e \u003cstrong\u003eLocation:\u003c/strong\u003e Southbank, Melbourne. Hybrid: Monday to Thursday in the office, Friday from home.\u003cbr\u003e \u003cstrong\u003eReports to:\u003c/strong\u003e Founder \u0026amp; CEO\u003cbr\u003e \u003cstrong\u003eType:\u003c/strong\u003e Full-time, permanent\u003cbr\u003e \u003cstrong\u003eSalary:\u003c/strong\u003e Up to $120k + super\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eAbout Bell \u0026amp; Bone\u003c/strong\u003e\u003cbr\u003e Bell \u0026amp; Bone is a premium Australian pet dental and everyday pet care brand for dogs and cats. It turns looking after your pet\u0027s health into a daily ritual that owners and pets both look forward to. Founder-led, Australian-made and meat-first.\u003cbr\u003e\u003cbr\u003e The range is in over 700 stores, with thousands of five-star reviews and eight years of product development behind it. The team recently launched a second brand, Snug Pet Co, into Coles, and there\u0027s a lot more on the way.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eThe role\u003cbr\u003e\u003c/strong\u003e\u003cbr\u003e Two brands with two different goals. Bell \u0026amp; Bone drives sales online and in store. Snug Pet Co gets shoppers reaching for it in the Coles aisle. Both brands live on Meta and TikTok, and both need a strong creative mind behind them.\u003cbr\u003e \u003cbr\u003eThat\u0027s where you come in. You\u0027ll own content and campaign strategy across paid and organic social for both brands: what gets made, why, who it\u0027s for and how it\u0027s tested. You\u0027ll guide the content creators on what to produce, brief the video editor and designer, and work with the performance team to understand what the data says about your creative. They run the campaigns and the numbers, and you turn the results into the next idea worth making.\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat you\u0027ll do\u003cbr\u003e\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eSet content and campaign strategy across paid and organic social for both brands.\u003c/li\u003e \u003cli\u003ePlan campaigns around launches, brand moments and retail activity.\u003c/li\u003e \u003cli\u003eDecide which paid social concepts to test, how many, and why.\u003c/li\u003e \u003cli\u003eShape the organic plan for Instagram and TikTok.\u003c/li\u003e \u003cli\u003eWrite scripts, hooks and creative angles.\u003c/li\u003e \u003cli\u003eBrief and guide the content creators, video editor and designer, and produce on set for bigger shoots.\u003c/li\u003e \u003cli\u003eTurn organic winners into paid ads.\u003c/li\u003e \u003cli\u003eReview creative results with the performance team and use them to shape the next brief.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003e\u003cbr\u003eWhat you\u0027ll bring\u003cbr\u003e\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eA track record in content and campaign strategy across paid and organic social, with campaigns that built a brand and drove sales\u003c/li\u003e \u003cli\u003eStrong Meta paid social knowledge: you know how creative performs in a campaign and can brief at an expert level\u003c/li\u003e \u003cli\u003eA feel for what works on TikTok and why\u003c/li\u003e \u003cli\u003eOrganic strategy experience on Instagram and TikTok, including creator-led content\u003c/li\u003e \u003cli\u003eYou can script an ad, run a shoot and know what stops a thumb\u003c/li\u003e \u003cli\u003eExperience leading creative direction for a content or creative team\u003c/li\u003e \u003cli\u003eYou\u0027re comfortable digging into performance data with others and working out what it means for creative\u003c/li\u003e \u003c/ul\u003e \u003cbr\u003eIf you\u0027ve got big creative ideas and know how to make them land on social, send through your application. \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"935608\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "