" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003eGeneral Manager, Destination, Experience and Engagement\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"21316\"\u003e Hospitality / Travel / Tourism \u003c/li\u003e \u003cli data-id=\"21317\"\u003e Management / Supervisor \u003c/li\u003e \u003cli data-id=\"21318\"\u003e Brisbane \u003c/li\u003e \u003cli data-id=\"21319\"\u003e Permanent / Full Time \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 20/10/2026 \u003c/p\u003e \u003c/div\u003e \u003cul class=\"bullet-points\"\u003e \u003cli\u003eShape the future visitor experience of Brisbane\u0026#39;s iconic South Bank precinct\u003c/li\u003e \u003cli\u003eLead tourism, events, marketing, communications and stakeholder engagement\u003c/li\u003e \u003cli\u003eDrive commercial growth, strategic partnerships and destination performance\u003c/li\u003e \u003c/ul\u003e \u003cdiv class=\"description\"\u003e \u003cstrong\u003eAbout the Organisation\u003cbr\u003e\u003c/strong\u003e\u003cbr\u003e South Bank is one of Brisbane\u0026rsquo;s most recognised destinations and an important part of the city\u0026rsquo;s cultural, recreational and tourism landscape. South Bank Corporation is responsible for managing and evolving the precinct, bringing together place management, commercial operations, events, visitor experience and future development to ensure South Bank continues to meet the needs of Brisbane residents and visitors.\u003cbr\u003e\u003cbr\u003e Behind the precinct is a multidisciplinary team spanning technical, design, creative, commercial and corporate expertise. South Bank Corporation describes its culture as inclusive, collaborative and performance focused, with an emphasis on professional development and creating a positive workplace. Its values of being \u003cstrong\u003einclusive, sustainable, collaborative, curious and bold\u003c/strong\u003e reflect an organisation that encourages people to contribute ideas, work across boundaries and take a long-term view of the precinct.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eAbout the Role\u003cbr\u003e\u003c/strong\u003e\u003cbr\u003e Reporting to the Chief Executive Officer and joining the Executive Leadership Team, the General Manager \u0026ndash; Destination, Experience \u0026amp; Engagement will lead how people experience and engage with South Bank. This is a broad executive role with the opportunity to influence the precinct\u0026rsquo;s positioning, visitation and connection with the community as Brisbane continues to grow and build towards 2032.\u003cbr\u003e\u003cbr\u003e Leading the Destination, Experience \u0026amp; Engagement portfolio, you will:\u003cbr\u003e \u003cul\u003e \u003cli\u003eSet and deliver the precinct experience strategy, using visitor insights, market trends and contemporary practice to shape future priorities.\u003c/li\u003e \u003cli\u003eLead tourism attraction, destination marketing, major events, communications, PR and the Visitor Information Centre.\u003c/li\u003e \u003cli\u003eBuild partnerships across government, tourism, business, tenants, community and the broader precinct to strengthen South Bank\u0026rsquo;s reach and impact.\u003c/li\u003e \u003cli\u003eIdentify commercial, sponsorship and partnership opportunities that generate sustainable revenue and long-term value.\u003c/li\u003e \u003cli\u003eWork closely with the broader Executive Leadership Team to connect place, design and development decisions with the visitor experience.\u003c/li\u003e \u003cli\u003eLead and develop a multidisciplinary team, with accountability for financial performance, resources, risk and delivery.\u003c/li\u003e \u003c/ul\u003e The role combines destination leadership with commercial thinking and provides the opportunity to shape the experience of one of Queensland\u0026rsquo;s most visited public precincts.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eAbout You\u003cbr\u003e\u003c/strong\u003e\u003cbr\u003e You will be an experienced senior leader with a background in destination management, tourism, visitor experience, precinct activation, major events or a related environment. You will understand what drives visitation and engagement and be able to translate that insight into strategies, experiences and initiatives that have measurable impact.\u003cbr\u003e\u003cbr\u003e You will bring strong commercial and financial judgement, alongside experience identifying new revenue, partnership or sponsorship opportunities. Just as important will be your ability to operate across a complex stakeholder environment, building productive relationships with government, industry, commercial partners and the community while balancing different interests and priorities.\u003cbr\u003e\u003cbr\u003e You will be comfortable leading at both a strategic and operational level, with the executive presence to contribute across the organisation and the leadership capability to bring together diverse teams. Experience working within, or closely alongside, government or statutory authorities will be valuable, as will tertiary qualifications in tourism, marketing, business, arts and cultural management or a related discipline.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e \u003cstrong\u003ePlease visit the detailed candidate page for further information and to apply: \u003c/strong\u003ewww.luminarypartners.com.au/sbc-gm\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eGeneral inquiries to\u003c/strong\u003e: luminary@luminarypartners.com.au\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eConfidential inquiries to: \u003cbr\u003e \u003c/strong\u003eJane Ellis, Managing Partner, Luminary, on 0411 600 129 \u003cbr\u003e Shannon Keys, Executive Consultant, Luminary on 0416 889 307 \u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eApplications close: \u003c/strong\u003eMidnight, Tuesday 3rd November 2026\u003cbr\u003e\u003cbr\u003e \u003cem\u003eLuminary is committed to storing and utilising your information in accordance with the Privacy Act 1988. For further information regarding this please visit: \u003c/em\u003e\u003cem\u003ehttps://www.luminarypartners.com.au/privacy-policy\u003c/em\u003e \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"927834\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "