" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003eDigital Marketing Specialist\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"27950\"\u003e Marketing / PR / Events \u003c/li\u003e \u003cli data-id=\"27951\"\u003e Marketing Assistant / Coordinator \u003c/li\u003e \u003cli data-id=\"27952\"\u003e Melbourne \u003c/li\u003e \u003cli data-id=\"27953\"\u003e Permanent / Full Time \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 8/10/2026 \u003c/p\u003e \u003c/div\u003e \u003cul class=\"bullet-points\"\u003e \u003cli\u003eWork with multiple Australian brands across tourism, travel and hospitality.\u003c/li\u003e \u003cli\u003eWork hands-on with WordPress, SEO, email automation and more.\u003c/li\u003e \u003cli\u003eShape the tools, best practise and platforms that marketing teams rely on.\u003c/li\u003e \u003c/ul\u003e \u003cdiv class=\"description\"\u003e \u003cstrong\u003eDigital Marketing Specialist - Morris Group\u003c/strong\u003e\u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e \u003cstrong\u003eLocation:\u003c/strong\u003e Melbourne\u0026nbsp;\u003cstrong\u003eEmployment Type:\u003c/strong\u003e Full-time (Hybrid)\u0026nbsp;\u003cbr\u003e\u003cstrong\u003eSalary:\u003c/strong\u003e 75,000 - 85,000AUD depending on experience\u003cbr\u003e \u003cbr\u003eMorris Group is seeking a skilled and hands-on Digital Marketing Specialist to help drive digital performance across our diverse portfolio of businesses.\u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e Based in Melbourne as part of Shared Services, this role will further enable all businesses to optimise their websites, SEO, email and analytics activity across Morris Group. Reporting to the Group Senior Digital Marketing Manager and working closely with business marketing teams, you will play a key role in growing qualified traffic, engagement and enquiry, ensuring our digital presence reflects the quality of the experiences we deliver.\u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e \u003cstrong\u003eAbout the Role\u003c/strong\u003e\u0026nbsp;\u003cbr\u003e This is a varied digital role suited to someone who loves working with marketing technology and data. With an opportunity to work across tourism, travel, hospitality and aviation, you will plan, build, optimise and report on digital activity for multiple brands.\u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e You will work closely with internal teams and external partners to launch campaigns, improve website performance, strengthen tracking and turn insights into action that delivers measurable commercial results.\u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e \u003cstrong\u003eKey Responsibilities\u003c/strong\u003e\u0026nbsp;\u003cbr\u003e \u003cul\u003e \u003cli\u003eMaintain and enable Marketing teams to optimise their websites via WordPress, ensuring content, offers, landing pages, tracking and user experience are accurate and conversion-focused.\u0026nbsp;\u003c/li\u003e \u003cli\u003eManage website feature requests and backlog.\u0026nbsp;\u003c/li\u003e \u003cli\u003eCoordinate SEO activity across Morris Group websites, including keyword research, on-page optimisation, technical audits, local listings and content recommendations.\u0026nbsp;\u003c/li\u003e \u003cli\u003eMonitor business visibility in search and LLMs.\u0026nbsp;\u0026nbsp;\u003c/li\u003e \u003cli\u003eSupport marketing teams and Shared Services in building and deploying EDMs and automated journeys, including audience segmentation, testing and CRM data hygiene.\u0026nbsp;\u003c/li\u003e \u003cli\u003eWork collaboratively with marketing, sales and reservations teams across Morris Group to support campaigns, launches and commercial priorities.\u0026nbsp;\u003c/li\u003e \u003cli\u003eMonitor digital trends, competitor activity and platform changes, recommending tests and improvements that lift performance and efficiency.\u0026nbsp;\u003c/li\u003e \u003cli\u003eBe a group level administrator of platform access.\u0026nbsp;\u0026nbsp;\u003c/li\u003e \u003cli\u003eCreating templates, briefs and documentation to enable marketing teams.\u0026nbsp;\u003c/li\u003e \u003c/ul\u003e \u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e \u003cstrong\u003eAbout You\u003c/strong\u003e\u0026nbsp;\u003cbr\u003e You are a curious, detail-focused digital marketer who enjoys both the hands-on and analytical sides of the role. You are comfortable digging into data, managing deadlines and working with a broad range of stakeholders.\u0026nbsp;\u003cbr\u003e You will bring:\u0026nbsp;\u003cbr\u003e \u003cul\u003e \u003cli\u003e2+ years\u0027 experience in a digital marketing role, ideally within tourism, travel, hospitality, aviation, retail or a multi-brand environment.\u0026nbsp;\u003c/li\u003e \u003cli\u003eWorking knowledge of SEO, including technical, on-page and local search.\u0026nbsp;\u003c/li\u003e \u003cli\u003eExperience with website CMS platforms (WordPress preferred) and landing page optimisation.\u0026nbsp;\u003c/li\u003e \u003cli\u003eProficiency in GA4, Google Tag Manager or similar analytics and reporting tools.\u0026nbsp;\u003c/li\u003e \u003cli\u003eExperience with email marketing and CRM platforms (Klaviyo preferred), including segmentation and automation.\u0026nbsp;\u003c/li\u003e \u003cli\u003eAbility to manage multiple priorities and deadlines.\u0026nbsp;\u003c/li\u003e \u003cli\u003eCommercial mindset, with an understanding of how digital marketing supports enquiry, bookings, revenue and brand growth.\u0026nbsp;\u003c/li\u003e \u003cli\u003eHigh attention to detail and a data-driven mindset.\u0026nbsp;\u003c/li\u003e \u003c/ul\u003e \u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e \u003cstrong\u003eWhy Join Morris Group?\u003c/strong\u003e\u0026nbsp;\u003cbr\u003e This is an opportunity to shape digital marketing across a distinctive portfolio of Australian businesses and work with a passionate group of marketing professionals. You will gain exposure to a broad range of brands, channels and audiences, with the opportunity to make a meaningful contribution to growth and commercial performance.\u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e Morris Group is an independent, family-run Australian business with a diverse portfolio across tourism, hospitality, aviation and technology. As part of the Shared Services team, you\u0027ll be connected to a collection of iconic Australian experiences and supported by a broader network of marketing and digital professionals.\u0026nbsp;\u003cbr\u003e Find out more about us at morrisgroup.com.au\u0026nbsp;\u003cbr\u003e \u0026nbsp;\u003cbr\u003e \u003cstrong\u003eTo Apply\u003c/strong\u003e\u0026nbsp;\u003cbr\u003e Please submit your CV and a short cover letter outlining your relevant digital marketing experience and interest in Morris Group. \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"913378\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "