" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003eSenior Marketing Manager\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"15337\"\u003e Marketing / PR / Events \u003c/li\u003e \u003cli data-id=\"15338\"\u003e Marketing Manager \u003c/li\u003e \u003cli data-id=\"15339\"\u003e Melbourne \u003c/li\u003e \u003cli data-id=\"15340\"\u003e Permanent / Full Time \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 9/11/2026 \u003c/p\u003e \u003c/div\u003e \u003cul class=\"bullet-points\"\u003e \u003cli\u003eMust have proven background leading marketing and communications teams\u003c/li\u003e \u003cli\u003eFinancial services experience essential\u003c/li\u003e \u003cli\u003eOppotunity to shape marketing strategy\u003c/li\u003e \u003c/ul\u003e \u003cdiv class=\"description\"\u003e We are seeking an experienced \u003cstrong\u003eSenior Manager, Marketing \u0026amp; Communications\u003c/strong\u003e to lead the development and execution of integrated marketing, communications and engagement strategies for a well-established organisation within the financial services sector.\u003cbr\u003e This is a senior leadership opportunity where you will shape brand positioning, strengthen member engagement, improve retention and drive acquisition through impactful, customer-led marketing initiatives.\u003cbr\u003e Leading a team of marketing specialists, you will work closely with senior stakeholders, industry partners and external associations to deliver campaigns and communications that create meaningful outcomes.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eThe Opportunity\u003c/strong\u003e \u003cbr\u003eReporting into senior leadership, you will take ownership of the organisation\u0027s marketing and communications strategy, leading initiatives across digital, social, email, events and partner engagement channels.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eKey responsibilities\u003c/strong\u003e will include:\u003cbr\u003e \u003cul\u003e \u003cli\u003eDevelop and execute integrated marketing, communications and engagement strategies aligned with broader business objectives.\u003c/li\u003e \u003cli\u003eIdentify opportunities to improve member acquisition, retention and engagement, leveraging market insights and emerging trends.\u003c/li\u003e \u003cli\u003eStrengthen brand awareness, reputation and positioning within the financial services industry.\u003c/li\u003e \u003cli\u003eLead the development and delivery of multi-channel marketing campaigns across digital, social, email, events and partner channels.\u003c/li\u003e \u003cli\u003eOversee member communications, including annual regulatory communications and other member engagement initiatives.\u003c/li\u003e \u003cli\u003eBuild and maintain strategic relationships with industry associations, partners and sponsors.\u003c/li\u003e \u003cli\u003eLead marketing planning, budgeting, performance measurement and reporting.\u003c/li\u003e \u003cli\u003eEstablish and monitor marketing KPIs, using campaign analytics and member insights to drive continuous improvement.\u003c/li\u003e \u003cli\u003eLead, develop and mentor a team of marketing professionals.\u003c/li\u003e \u003cli\u003eWork collaboratively with senior executives and cross-functional stakeholders to deliver strategic growth and engagement initiatives.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eAbout You\u003c/strong\u003e \u003cbr\u003eYou are a commercially minded marketing and communications leader with a strong track record of developing and delivering integrated strategies in a complex, customer-focused environment.\u003cbr\u003e You will ideally bring:\u003cbr\u003e \u003cul\u003e \u003cli\u003eA tertiary qualification in Marketing, Communications or a related discipline.\u003c/li\u003e \u003cli\u003e8\u0026ndash;10 years\u0027 experience across marketing and communications, including leadership responsibilities.\u003c/li\u003e \u003cli\u003eDemonstrated success developing and executing integrated marketing and communications strategies.\u003c/li\u003e \u003cli\u003eStrong knowledge of contemporary marketing techniques, customer engagement principles and behavioural economics.\u003c/li\u003e \u003cli\u003eExperience within financial services, wealth management or superannuation (superannuation experience highly regarded).\u003c/li\u003e \u003cli\u003eExperience managing member or customer communications, including regulatory and compliance-related communications.\u003c/li\u003e \u003cli\u003eProven ability to lead cross-functional projects and manage competing priorities.\u003c/li\u003e \u003cli\u003eExperience managing strategic partnerships and key industry relationships.\u003c/li\u003e \u003cli\u003eStrong stakeholder management skills, with the confidence to influence and communicate effectively at executive level.\u003c/li\u003e \u003cli\u003eA data-driven mindset, with the ability to analyse performance metrics and translate insights into actionable strategies.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eLeadership Capabilities\u003c/strong\u003e \u003cbr\u003eYou will be a collaborative and influential leader who can balance strategic thinking with hands-on execution.\u003cbr\u003e Your strengths will include:\u003cbr\u003e \u003cul\u003e \u003cli\u003eMarketing strategy development and execution.\u003c/li\u003e \u003cli\u003ePeople leadership and team development.\u003c/li\u003e \u003cli\u003eBrand and reputation management.\u003c/li\u003e \u003cli\u003eProject and campaign management.\u003c/li\u003e \u003cli\u003eStakeholder engagement and relationship management.\u003c/li\u003e \u003cli\u003eExceptional written and verbal communication skills.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eWhy Consider This Opportunity?\u003c/strong\u003e \u003cbr\u003eThis is an opportunity to take ownership of a significant marketing and communications function, influence organisational growth and shape how an established financial services organisation engages with its members and industry partners.\u003cbr\u003e\u003cbr\u003e If you are a strategic marketing leader looking for your next challenge, we\u0027d love to hear from you. \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"4484870\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "