" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003eHead of Marketing\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"21136\"\u003e Sindy Ward \u003c/li\u003e \u003cli data-id=\"21135\"\u003e Sales and Marketing \u003c/li\u003e \u003cli data-id=\"14716\"\u003e Marketing \u003c/li\u003e \u003cli data-id=\"14717\"\u003e Marketing Director / Chief Marketing Officer \u003c/li\u003e \u003cli data-id=\"14718\"\u003e Auckland \u003c/li\u003e \u003cli data-id=\"14719\"\u003e Permanent / Full Time \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 21/10/2026 \u003c/p\u003e \u003c/div\u003e \u003cul class=\"bullet-points\"\u003e \u003cli\u003eLead and coach a growing brand marketing team\u003c/li\u003e \u003cli\u003eMulti-brand, multi-market position in a premium category\u003c/li\u003e \u003cli\u003eEllerslie location, with travel to North America, China and Nelson\u003c/li\u003e \u003c/ul\u003e \u003cdiv class=\"description\"\u003e \u003cstrong\u003eAbout the company\u003c/strong\u003e\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e With over 35 years of experience, New Zealand King Salmon (NZKS) specialises in farming and curating high-quality salmon and is the world\u0026rsquo;s largest producer of farmed King salmon. From egg to plate, NZKS delivers premium salmon to consumers and chefs, locally and globally, under the \u0026#332;ra King and Regal brands. The business is in a phase of significant growth and transformation, making this an exciting time to join.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e \u003cstrong\u003eAbout the role\u003c/strong\u003e\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e Reporting to the GM Marketing, you will lead brand strategy for \u0026#332;ra King across all markets and the market development plan for Regal in China. After years of focused investment in process refinement, NZKS is now accelerating its efforts to drive demand and grow its brands. This role sits at the centre of that push, leading and coaching a brand team of two.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e \u003cstrong\u003eKey responsibilities\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eDevelop and evolve the long term \u0026#332;ra King brand strategy, positioning and value proposition\u003c/li\u003e \u003cli\u003eBuild the annual \u0026#332;ra King brand plan\u003c/li\u003e \u003cli\u003eCreate a three-year market development plan to establish Regal in China as the premium King salmon offering\u003c/li\u003e \u003cli\u003ePlan and deliver integrated programmes across digital, PR, social, events and partnerships\u003c/li\u003e \u003cli\u003eBring in-market sales teams and key customers along with your brand and market plans\u003c/li\u003e \u003cli\u003eUse consumer and market insights to identify new product ideas and develop effective launch plans\u003c/li\u003e \u003cli\u003eOwn the brand budget and track brand health, campaign effectiveness and return on investment\u003c/li\u003e \u003cli\u003eManage agency and supplier partners to get the most from every marketing dollar\u003c/li\u003e \u003cli\u003eCoach the Global Brand Manager and Brand Manager China, and contribute to the Marketing Leadership Team\u003c/li\u003e \u003c/ul\u003e \u0026nbsp;\u003cstrong\u003eKey skills and experience required\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003e8- 10+ years in brand marketing or consumer insights, with proven brand-building experience\u003c/li\u003e \u003cli\u003eClassically trained marketer, tertiary qualified in marketing or a related field preferred\u003c/li\u003e \u003cli\u003eExperience across both foodservice and retail channels is preferred\u003c/li\u003e \u003cli\u003ePremium category background, with experience in developing premium positioning stories\u003c/li\u003e \u003cli\u003eStrategic thinker with commercial acumen and the rigour to back your recommendations\u003c/li\u003e \u003cli\u003eProven people leader, or a strong senior marketing manager ready to step up\u003c/li\u003e \u003cli\u003eConfident communicator with the presence to influence at executive level\u003c/li\u003e \u003cli\u003eExport or international market exposure valued; Mandarin not required\u003c/li\u003e \u003cli\u003ePassion for food, and available to travel internationally\u0026nbsp;\u0026nbsp;\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eWhat\u0026rsquo;s in it for you\u003c/strong\u003e\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e Join a fast-growing, leading New Zealand export business to build premium brands in multiple markets and channels, with direct access to the GM Marketing on strategy and real visibility across NZKS leadership.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e You will lead a growing team, shape how \u0026#332;ra King and Regal are built and spend time in international markets.\u0026nbsp;\u0026nbsp;To be considered for this position, please submit your CV via the link below. For a confidential discussion, email Sindy Ward at sindyw@huntercampbell.co.nz. \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"4480132\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "