" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003eSenior Business Analyst - Media\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"21944\"\u003e Data Analytics, Digital \u0026amp; Insights \u003c/li\u003e \u003cli data-id=\"21946\"\u003e Sydney \u003c/li\u003e \u003cli data-id=\"21947\"\u003e Contract or Temp \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 21/10/2026 \u003c/p\u003e \u003c/div\u003e \u003cul class=\"bullet-points\"\u003e \u003cli\u003e6 month initial daily rate contract\u003c/li\u003e \u003cli\u003eBuild a CDP and audience capability from the ground up\u003c/li\u003e \u003cli\u003eLeading retail media business, Sydney based\u003c/li\u003e \u003c/ul\u003e \u003cdiv class=\"description\"\u003e \u003cspan\u003e\u003cstrong\u003eSenior Business Analyst - Media/Retail\u003c/strong\u003e\u003c/span\u003e\u003cbr\u003e \u003cspan\u003e\u003cbr\u003e\u003cstrong\u003eThe opportunity\u003c/strong\u003e\u003cbr\u003e\u003cbr\u003e We\u0027re working with one of Australia\u0027s biggest retail media businesses to find a Business Analyst for a 6 month initial contract. They\u0027re in a big phase of platform scale and are building out their CDP and audience segmentation capability from the ground up.\u003cbr\u003e You\u0027ll work directly with the Senior Product Manager, Data \u0026amp; Audience, bringing structure to some pretty meaty business and data problems and turning them into something engineering can actually build.\u003c/span\u003e\u003cbr\u003e \u003cspan\u003e\u003cbr\u003e\u003cstrong\u003eWhat you\u0027ll be doing\u003c/strong\u003e\u003c/span\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eRunning discovery workshops across Data Science, Analytics, Ad Product, Engineering and Loyalty teams\u003c/li\u003e \u003cli\u003eMapping As-Is and To-Be data flows, from customer data ingestion and identity resolution through to audience creation and ad activation\u003c/li\u003e \u003cli\u003eWriting functional specs, data requirements and delivery-ready Jira user stories with clear acceptance criteria\u003c/li\u003e \u003cli\u003eDefining business logic and rules for audience segmentation, identity matching and privacy-compliant data sharing (cleanrooms)\u003c/li\u003e \u003cli\u003eWorking closely with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving systems\u003c/li\u003e \u003cli\u003eKeeping documentation tight in Confluence (data dictionaries, traceability, RAID logs)\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eWhat you\u0027ll bring\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003e4 to 6+ years as a BA in data, MarTech, AdTech, retail media or eCommerce environments\u003c/li\u003e \u003cli\u003eExposure to CDPs, identity resolution, first-party data, audience segmentation or cleanrooms\u003c/li\u003e \u003cli\u003eStrong workshop facilitation and the ability to break down ambiguous problems\u003c/li\u003e \u003cli\u003eSolid documentation skills (BPMN, UML or ERDs) and great user story writing\u003c/li\u003e \u003cli\u003eHands-on SQL and comfort working with data schemas and APIs\u003c/li\u003e \u003cli\u003eComfortable using GenAI tools to speed up your BA work\u003c/li\u003e \u003cli\u003eSnowflake or BigQuery experience is a bonus\u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"4480081\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "