" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003ePerformance Media Lead\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"20231\"\u003e Marketing / PR / Events \u003c/li\u003e \u003cli data-id=\"20232\"\u003e Marketing / PR / Events - Other \u003c/li\u003e \u003cli data-id=\"20233\"\u003e Sydney \u003c/li\u003e \u003cli data-id=\"20234\"\u003e Permanent / Full Time \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 3/11/2026 \u003c/p\u003e \u003c/div\u003e \u003cul class=\"bullet-points\"\u003e \u003cli\u003eLead the transition from an agency-managed model to an in-house media capability\u003c/li\u003e \u003cli\u003eOwn paid media strategy and performance across Red Rooster, Oporto\u003c/li\u003e \u003cli\u003eFor the Foodies! Benefits including Free Food and Birthday Leave!\u003c/li\u003e \u003c/ul\u003e \u003cdiv class=\"description\"\u003e \u003cstrong\u003eAbout Us\u003c/strong\u003e\u003cbr\u003e At Craveable Brands we\u0026rsquo;re the proud owner of four iconic Australian food brands: Red Rooster, Oporto, Chicken Treat and Chargrill Charlie\u0026rsquo;s. And while some of our brands have been around for over 50 years, today we\u0026rsquo;re one of the fastest growing restaurant brands in the country.\u003cbr\u003e\u003cbr\u003e We\u0027re big but well portioned, so everyone has the chance to make a difference. As customer fanatics, we\u0026rsquo;re all committed to success and can see the outcomes of our efforts. You can even taste it.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eAbout the Role\u003c/strong\u003e\u003cbr\u003e The Performance Media Lead is responsible for owning the strategy, execution and optimisation of paid media across Meta, Google Ads and YouTube. The role partners closely with Brand Marketing, CRM, Loyalty, Digital and Operations teams to drive customer acquisition, app growth and commercial outcomes across Red Rooster and Oporto. \u003cbr\u003eYou\u0027ll lead the transition from an agency-managed model to an in-house capability while establishing best-practice frameworks, processes and performance standards. This role plays a key part in ensuring media investment is measured, optimised and aligned to broader business objectives.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eKey Activities Include:\u003c/strong\u003e\u003cbr\u003e \u003cstrong\u003ePerformance Media Strategy \u0026amp; Planning\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eDevelop and own paid media strategies that support customer acquisition, app growth, loyalty engagement and commercial objectives across multiple brands.\u003c/li\u003e \u003cli\u003eTranslate business priorities into channel strategies, audience plans, budget allocation and testing roadmaps.\u003c/li\u003e \u003cli\u003eIdentify opportunities to improve performance through audience segmentation, first-party data utilisation and continuous optimisation.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eCampaign Execution \u0026amp; Optimisation\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eOversee the end-to-end delivery of campaigns across Meta, Google Ads, YouTube and emerging performance channels.\u003c/li\u003e \u003cli\u003eDrive ongoing optimisation of targeting, bidding, creative and audience strategies to improve efficiency and return on investment.\u003c/li\u003e \u003cli\u003eChampion a test-and-learn approach, using experimentation and performance insights to inform future activity.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eReporting, Attribution \u0026amp; Insights\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eDevelop reporting frameworks that connect media activity to customer, revenue and broader business outcomes.\u003c/li\u003e \u003cli\u003ePartner with Insights, CRM and Digital teams to strengthen attribution, conversion tracking and measurement capabilities.\u003c/li\u003e \u003cli\u003eProvide clear recommendations and performance insights that support strategic decision-making and investment planning.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eStakeholder Management \u0026amp; Capability Building\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eWork closely with Brand, CRM, Loyalty, Digital and Operations teams to align media activity with business priorities.\u003c/li\u003e \u003cli\u003eManage relationships with media platform partners and relevant external providers to maximise performance and capability.\u003c/li\u003e \u003cli\u003e\u0026nbsp;Lead the transition to an in-house media operating model, establishing processes, governance and best-practice ways of working.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eAbout You\u003c/strong\u003e\u003cbr\u003e \u003cstrong\u003eEssential\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eDemonstrated experience leading performance marketing programs across Meta, Google Ads, YouTube and other biddable media channels.\u003c/li\u003e \u003cli\u003eProven track record developing acquisition and growth strategies that deliver measurable customer, revenue or commercial outcomes.\u003c/li\u003e \u003cli\u003eStrong understanding of attribution, conversion tracking, analytics and performance measurement frameworks.\u003c/li\u003e \u003cli\u003eExperience managing significant media budgets and making investment decisions based on data, commercial priorities and business objectives.\u003c/li\u003e \u003cli\u003eAbility to influence and collaborate with a broad range of stakeholders, translating complex performance data into clear recommendations and actions.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eDesirable\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eExperience building or transitioning an in-house media capability, operating model or performance marketing function.\u003c/li\u003e \u003cli\u003eExposure to QSR, retail, hospitality, ecommerce or other multi-site consumer businesses.\u003c/li\u003e \u003cli\u003eExperience leveraging CRM, loyalty or first-party customer data to improve acquisition, retention and customer lifetime value initiatives.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eWe Offer\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eFree food at all our brands cause don\u0027t we all love chicken!\u003c/li\u003e \u003cli\u003ePaid Good Deed days supporting a charity that means something to you.\u003c/li\u003e \u003cli\u003eExtra day of leave in your birthday month to celebrate.\u003c/li\u003e \u003cli\u003e26 weeks paid parental leave.\u003c/li\u003e \u003c/ul\u003e Don\u0027t let the passion for chicken fool you, we\u0027re a very human organisation and put our people first. Hard working, caring and fun, we enjoy a collaborative culture where our key ingredient is our people who strive to be their best.\u003cbr\u003e\u003cbr\u003e If this sounds like the type of place you can spread your wings, apply today.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eWe truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That\u0027s why we want you to apply even if you don\u0027t think you tick all the boxes \u0026ndash; we\u0027re looking for many different skills and abilities to build our culture.\u003c/strong\u003e \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"2007270\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "