" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003eSocial Media Manager\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"20231\"\u003e Marketing / PR / Events \u003c/li\u003e \u003cli data-id=\"20232\"\u003e Marketing Manager \u003c/li\u003e \u003cli data-id=\"20233\"\u003e Sydney \u003c/li\u003e \u003cli data-id=\"20234\"\u003e Permanent / Full Time \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 6/10/2026 \u003c/p\u003e \u003c/div\u003e \u003cul class=\"bullet-points\"\u003e \u003cli\u003eFlexible, hybrid working; standard across all our Support Centre roles.\u003c/li\u003e \u003cli\u003eBenefits including half day Fridays in summer, birthday leave and FREE chicken!\u003c/li\u003e \u003cli\u003eSee the direct impact of your work across multiple touchpoints.\u003c/li\u003e \u003c/ul\u003e \u003cdiv class=\"description\"\u003e \u003cstrong\u003eAbout Us\u003c/strong\u003e\u003cbr\u003e Red Rooster has been serving Australians for more than 50 years. Famous for its roast chicken and fried chicken favourites, Red Rooster serves 100% Australian chicken across more than 300 restaurants nationwide. With the majority of restaurants locally owned and operated, Red Rooster remains one of Australia\u0027s most iconic and trusted food brands.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e As customer fanatics,\u0026nbsp;we\u0026rsquo;re all committed to success and can see the\u0026nbsp;outcomes of our efforts. You can even taste it.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eWhy This Role Matters\u003c/strong\u003e\u003cbr\u003e Red Rooster is a brand on the move.\u003cbr\u003e We\u0027re on a mission to strengthen one of Australia\u0027s most recognised food brands, and that means challenging convention, moving at pace and delivering work that genuinely drives results. If you\u0027re motivated by innovation, fresh thinking and the opportunity to make a visible impact, we\u0026rsquo;d love to hear from you.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eAbout the role\u003c/strong\u003e\u003cbr\u003e This role is responsible for shaping how Red Rooster shows up online, in culture and in conversation. Owning the end-to-end social ecosystem, you\u0027ll lead everything from strategy and creative ideation through to content creation, creator partnerships, community engagement and performance optimisation.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e Part strategist, part creator and part storyteller, you\u0027ll spot trends before they happen, create content people genuinely want to watch and share, and help keep Red Rooster relevant in an increasingly competitive attention economy. Working closely with Brand, PR, Digital and Creative teams, you\u0027ll bring campaigns to life and build a distinctive, culturally connected social presence.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e This is a hands-on leadership role for someone who is just as comfortable developing long-term strategy as they are filming content, editing videos, briefing creators and responding to trends in real time.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e \u003cstrong\u003eKey Activities Include\u003c/strong\u003e\u003cbr\u003e \u003cstrong\u003eSocial Strategy \u0026amp; Brand Presence\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eDevelop and lead Red Rooster\u0027s social and content strategy, ensuring activity supports brand growth, customer engagement and commercial objectives.\u003c/li\u003e \u003cli\u003eOwn the social content calendar and channel strategy across TikTok, Instagram, Facebook, YouTube and emerging platforms.\u003c/li\u003e \u003cli\u003eIdentify trends, cultural moments and audience behaviours that create opportunities for the brand to participate in relevant conversations.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eContent Creation \u0026amp; Storytelling\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eCreate, capture and publish social-first content across video, photography and copy that is native to each platform and aligned to the brand.\u003c/li\u003e \u003cli\u003eDevelop ideas that balance planned campaigns with reactive content, helping Red Rooster stay relevant and engaging in real time.\u003c/li\u003e \u003cli\u003eContinuously evolve content formats, creative approaches and storytelling techniques to improve audience engagement and shareability.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eCampaigns \u0026amp; Creator Partnerships\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eLead the social execution of brand campaigns, product launches and promotional activity from concept through to delivery.\u003c/li\u003e \u003cli\u003eWork closely with Brand, PR, Digital and Creative teams to develop integrated content that amplifies wider marketing initiatives.\u003c/li\u003e \u003cli\u003eBuild and manage influencer and creator partnerships, including sourcing talent, briefing, approvals, campaign management and content delivery.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eCommunity, Performance \u0026amp; Innovation\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eOversee community management, fostering an engaged online audience and ensuring the brand participates meaningfully in customer conversations.\u003c/li\u003e \u003cli\u003eMonitor channel performance and audience insights, using data to optimise content, improve engagement and inform future planning.\u003c/li\u003e \u003cli\u003eStay ahead of emerging social trends, competitor activity and platform developments, testing new ideas and formats to drive stronger results.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eAbout You\u003c/strong\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003cbr\u003e \u003cstrong\u003eEssential\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003e5+ years experience in social media, content, creative, digital marketing or advertising roles.\u003c/li\u003e \u003cli\u003eProven success developing and leading social and content strategies for a consumer-facing brand, with accountability for brand growth, engagement and business outcomes.\u003c/li\u003e \u003cli\u003eStrong content creation capability across video, photography, editing and copywriting, with a deep understanding of platform-native storytelling.\u003c/li\u003e \u003cli\u003eExperience developing and managing creator, influencer or partnership programs from briefing through to campaign delivery and performance measurement.\u003c/li\u003e \u003cli\u003eCommercially minded and highly collaborative, with the ability to translate audience insights, trends and performance data into action while building strong relationships across stakeholders and partners.\u003c/li\u003e \u003cli\u003eProficiency using Adobe Creative Suite, CapCut, Canva and social media analytics platforms.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eDesirable\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eExperience within QSR, FMCG, retail, hospitality, entertainment or other highly consumer-focused brands.\u003c/li\u003e \u003cli\u003eExperience leading integrated campaigns across social, PR, digital, creator and brand marketing functions.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eWe offer:\u003c/strong\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eFree food at all our brands cause don\u0026rsquo;t we all love chicken!\u003c/li\u003e \u003cli\u003ePaid Good Deed days supporting a charity that means something to you.\u003c/li\u003e \u003cli\u003eExtra day of leave in your birthday month to celebrate.\u003c/li\u003e \u003cli\u003e26 weeks paid parental leave.\u003c/li\u003e \u003c/ul\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e Never boring or slow, you\u0027ll work with passionate people, gaining skills and building friendships\u0026nbsp; you can carry with you for the rest of your life.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e And when you\u0027re part of Red Rooster, you\u0027re part of Craveable Brands, a national team that offers career opportunities far beyond your local restaurant.\u003cbr\u003e \u0026nbsp;\u0026nbsp;\u003cbr\u003e If this sounds like the type of place you can spread your wings, apply today.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eGreat social leaders are equal parts strategist, storyteller and creator. If you\u0027ve led work you\u0027re proud of, we\u0027d love to see examples of campaigns, content, social channels, creator partnerships or case studies that showcase your impact.\u003cbr\u003e\u003c/strong\u003e\u003cbr\u003e We truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That\u0026rsquo;s why we want you to apply even if you don\u0026rsquo;t think you tick all the boxes \u0026ndash; we\u0026rsquo;re looking for many different skills and abilities to build our culture. \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"1999675\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "