" \u003cdiv class=\"ja-job-details\"\u003e \u003ch2 class=\"title\"\u003eAccount Based Marketing Manager\u003c/h2\u003e \u003cdiv class=\"meta\"\u003e \u003cul class=\"classifications\"\u003e \u003cli data-id=\"9143\"\u003e Marketing / PR / Events \u003c/li\u003e \u003cli data-id=\"9144\"\u003e Marketing Consultant \u003c/li\u003e \u003cli data-id=\"9145\"\u003e Sydney \u003c/li\u003e \u003cli data-id=\"9146\"\u003e Permanent / Full Time \u003c/li\u003e \u003c/ul\u003e \u003cp class=\"date-posted\"\u003e 14/10/2026 \u003c/p\u003e \u003c/div\u003e \u003cul class=\"bullet-points\"\u003e \u003cli\u003eABM Manager needed - Work closely with our BDMs and AMs\u003c/li\u003e \u003cli\u003eFast-paced Systems Integrator\u003c/li\u003e \u003cli\u003eSydney CBD location\u003c/li\u003e \u003c/ul\u003e \u003cdiv class=\"description\"\u003e \u003cstrong\u003eWhy work for Brennan? \u0026nbsp;\u003c/strong\u003e\u003cbr\u003e\u003cbr\u003eAt Brennan, we aim to lead, not follow. One of the ways we do this is through an open diverse culture that values performance, where anyone in the team can bring\u0026nbsp;new ideas\u0026nbsp;to the table and see them thrive. Our people are empowered, considerate, supportive, trusting and accepting, they are the cornerstone of the business. Because of this approach, we have become the largest Australian owned systems integrator in Australia and continue to grow. \u0026nbsp;\u003cstrong\u003e\u003cbr\u003e\u0026nbsp;\u003cbr\u003eBrennan offers an excellent\u0026nbsp;remuneration\u0026nbsp;package and benefits including: \u0026nbsp;\u003cbr\u003e\u003c/strong\u003e \u003cul\u003e \u003cli\u003eA focus on health and well-being - social club, sporting teams, health checks, poker, trivia nights and more! \u0026nbsp;\u003c/li\u003e \u003cli\u003eA strong culture underpinned by values that are truly lived every day \u0026nbsp;\u003c/li\u003e \u003cli\u003eAn environment that embraces learning and development of all employees \u0026nbsp;\u003c/li\u003e \u003cli\u003eFlexibility to work in the way that brings out the best in you \u0026nbsp;\u003c/li\u003e \u003cli\u003eHigh levels\u0026nbsp;of reward and recognition for overachieving.\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eThe Role\u003c/strong\u003e\u003cbr\u003e\u003cbr\u003e As Brennan\u0026rsquo;s Account Based Marketing Manager, you\u0026rsquo;ll focus our marketing effort on the Enterprise and Government accounts that matter most, creating targeted account plays that build engagement, support sales conversations and influence new business and customer growth pipeline.\u003cbr\u003e This is a hands-on delivery role where you\u0026rsquo;ll work alongside the Marketing Manager and take account-based activity from idea through to execution. The Marketing Manager owns Brennan\u0026rsquo;s integrated marketing plan, core campaign strategy, campaign calendar, broad demand generation, budget allocation and overarching messaging. You\u0026rsquo;ll work within that framework to build and manage named-account lists and tiers, develop account plans, map buying groups, tailor approved campaign messaging and assets, coordinate account-level activity across channels, track sales follow-up and report on account engagement, progression and pipeline influence.\u003cbr\u003e\u003cbr\u003eYou\u0026rsquo;ll use Brennan\u0026rsquo;s proprietary prospecting platform to extend agreed campaigns and approved sales content into targeted account-based plays, owning the account intelligence, personalisation, sales alignment, execution and measurement needed to make them effective. The Marketing Manager retains ownership of the broader marketing strategy, campaign framework and master sales content.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eWhat you\u0026rsquo;ll deliver\u0026nbsp;\u003c/strong\u003e \u003cul\u003e \u003cli\u003eBuild and maintain agreed Enterprise and Government account lists and tiers using Brennan\u0026rsquo;s ICP, sales priorities, territory plans, account insight and buyer intent signals\u003c/li\u003e \u003cli\u003eWork with sales to identify the accounts, buying groups and whitespace opportunities that warrant focused ABM treatment, then translate them into practical account plans\u003c/li\u003e \u003cli\u003eRun and manage ABM activity through Brennan\u0026rsquo;s proprietary prospecting platform, from planning and account activation through to sales follow-up, measurement and review\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eDeliver account-based campaigns and plays\u003c/strong\u003e \u003cul\u003e \u003cli\u003eTurn agreed campaigns into targeted account plays across paid media, LinkedIn, email, events, content, executive engagement, direct outreach and sales follow-up\u003c/li\u003e \u003cli\u003eAdapt approved sales decks, one-pagers, brochures, proposal content and messaging for priority accounts, industries, personas and buying groups, including executive briefing and opportunity-specific materials\u003c/li\u003e \u003cli\u003eCoordinate delivery across marketing specialists and equip account teams with the context, messaging and follow-up actions needed to turn activity into customer conversations\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eUse data, intent and account insight\u003c/strong\u003e \u003cul\u003e \u003cli\u003eUse CRM, LinkedIn, intent data and account intelligence tools to research accounts, map buying groups, identify signals and prioritise activity\u003c/li\u003e \u003cli\u003eGive sales practical account snapshots, stakeholder maps, engagement insights and recommended next actions that help progress each account\u003c/li\u003e \u003cli\u003eTrack and optimise account engagement, sales follow-up, progression, opportunity creation and ABM-influenced pipeline, feeding results into the broader marketing performance view\u003c/li\u003e \u003c/ul\u003e \u003cstrong\u003eWork alongside AI to improve targeting and execution\u003c/strong\u003e \u003cul\u003e \u003cli\u003eUse AI tools such as Microsoft Copilot, Claude and similar platforms to accelerate account research, audience mapping, personalisation, content adaptation and reporting\u003c/li\u003e \u003cli\u003eCreate useful first drafts, variations and summaries that can be reviewed and approved quickly, while maintaining accuracy, brand standards and appropriate oversight\u003c/li\u003e \u003cli\u003eShare practical AI use cases, prompts and learnings that improve ABM delivery across marketing and sales\u003c/li\u003e \u003c/ul\u003e To thrive in this role, you\u0026rsquo;ll bring strong B2B ABM marketing experience, in Managed Services, ICT, technology or another complex B2B environment. You know how to turn sales priorities, account insight and approved campaigns into focused account plays that move from planning through to launch, follow-up and reporting.\u003cbr\u003e You\u0026rsquo;re commercially minded, organised and hands-on. You can work confidently with the Marketing Manager, sales and marketing specialists; adapt approved content for named accounts; use data, AI and ABM tools practically; and keep activity relevant, accurate and moving.\u003cbr\u003e \u003cbr\u003eWhat you\u0026rsquo;ll bring\u003cbr\u003e \u003cul\u003e \u003cli\u003e5+ years\u0026rsquo; experience in B2B marketing, account-based marketing, demand generation, field marketing or a similar role within Managed Services / ICT, technology or complex B2B environments\u003c/li\u003e \u003cli\u003eProven ability to execute account-based marketing campaigns across named accounts or strategic account segments\u003c/li\u003e \u003cli\u003eStrong understanding of Enterprise and Government buying journeys, stakeholder groups and long-cycle sales environments\u003c/li\u003e \u003cli\u003eExperience working directly with sales teams to turn account priorities into practical campaigns, messaging and follow-up activity\u003c/li\u003e \u003cli\u003eHands-on experience with CRM, LinkedIn, marketing automation, ABM or intent-data platforms such as 6sense, Demandbase, Terminus or similar\u003c/li\u003e \u003cli\u003eStrong delivery skills across paid media, email, events, content, landing pages, digital channels and sales enablement materials\u003c/li\u003e \u003cli\u003eConfident creating briefs, adapting content, drafting campaign copy and preparing practical materials for sales and marketing use\u003c/li\u003e \u003cli\u003eConfident using AI tools such as Microsoft Copilot, Claude or similar to support research, planning, messaging, content drafts, analysis and reporting\u003c/li\u003e \u003cli\u003eStrong organisational skills and the ability to manage multiple campaign timelines, stakeholders, deadlines and moving parts at once\u003c/li\u003e \u003cli\u003eA practical, outcome-focused mindset \u0026mdash; you care about getting work live, learning what works and improving it quickly\u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e \u003cdiv class=\"apply\"\u003e \u003ca class=\"back-link\" href=\"#\" title=\"Back to search results\"\u003eBack to search results\u003c/a\u003e \u003cinput type=\"button\" class=\"ja-button\" data-job-id=\"1127284\" value=\"Apply Now\" title=\"Apply Now\" /\u003e \u003c/div\u003e \u003c/div\u003e "